New Rules for retail
We help large and mid-sized multi-site retailers in Australia move store hours from low-value tasks to customers, stock and sales.
Stores still spend hours keeping up work that systems could now carry, while the work that sells waits, and wages and shrink keep rising as a share of sales.
What we believe
Stop the waste before you digitise it.
Rethink the work for what technology now makes possible.
Know what it's worth before you spend.
Prove it in stores, small and fast.
The best-run stores we know have lean rosters, the best service and the highest conversion. Process and technology get them there.
The cost of an empty shelf
About 4 cents in every sales dollar.
That is what out-of-stocks cost retailers. Getting stock from the dock to the shelf is store work, and it is where store hours count.
$8,000,000a year in sales at risk
Source: Gruen, Corsten and Bharadwaj, Retail Out-of-Stocks: A Worldwide Examination (2002). Averages across retailers studied, not a forecast for your stores.
What we do
Five areas of store operations and store experience where we help retailers make every store hour count.
Productivity beyond roster optimisation.
Aligning your operations around value-added tasks and customer value.
See the workWhy is it in the stockroom and not on the shelf?
Full shelves on the busiest day.
See the workAlign your brand proposition with what you deliver every day.
Consistent delivery that leads to higher conversion.
See the workWhich paper, screen and spreadsheet work can AI take on?
Less manual work, more time with customers.
See the workHow do you reduce shrink and keep the store welcoming?
Less loss, with a welcoming store.
See the workFrom inside stores
At a national discount retailer, led by Fabio and Cam.
In-store experience
Team members ask a question out loud on their handheld and get an answer in seconds: where a product is, how a process works, what to tell the customer.
About 100 team members and managers use it in a live store.
Store productivity and availability
Deliveries arrived in the order the warehouse picked them, and rosters followed the clock, not the work. We sequenced deliveries to match how each store fills its shelves, then built store hours around the tasks that matter most, done in the right order by the people best at them.
Fewer handling steps between the dock and the shelf.
In-store experience
One label type for every product, and fixed and worn readers that place each product as it moves.
95% stock accuracy in a trial store. The work moved to a funded product team.
The 14-day store diagnostic
A $25K fixed fee, two or three of your stores, and a change plan you keep.
How we work
A small senior team, your own people and the systems you already have. Each change starts in one store, so it is quick to try and cheap to stop.
In 14 days we find where your store hours go and pick the opportunities worth taking.
Each change runs in one store first, against a measure agreed on day one.
What moves the measure rolls out across your stores. What doesn't stops in that one store.
We build the tools, routines and training with your team, so the change holds without us.
Co-founder · stores and operations
Co-founder · strategy and design
We'd rather meet you on the floor, but your office or online works too. We'll reply within two working days.
Or email cam@newrules.com.au