/* Follows Fabio's AI program system: warm paper, white bands edged with hairlines, ink top-rules on grouped items, white cards, one cobalt callout. */
:root{
  --paper:#F3F1EC; --white:#FFFFFF; --ink:#1F2023; --body:#45474D; --meta:#5E6066;
  --line:#E6E3DC; --rule:#D4D1C9; --cobalt:#2340D8; --on-cobalt:#F3F1EC; --on-cobalt-soft:#DCE1FA; --tint:#EDF0FD; --img:#E6E3DC;
  --sans:"Geist","Helvetica Neue",Helvetica,Arial,sans-serif;
  --mono:"Geist Mono",ui-monospace,monospace;
  --wrap:1320px; --gut:clamp(20px,4vw,56px);
}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]){
  --paper:#17181A; --white:#202124; --ink:#ECEAE5; --body:#B9B7B1; --meta:#A3A19B;
  --line:#2E2F33; --rule:#3A3B3F; --cobalt:#8295FF; --on-cobalt:#0E1020; --on-cobalt-soft:#1C2340; --tint:#1C2134; --img:#2A2B2E; color-scheme:dark}}
:root[data-theme="dark"]{
  --paper:#17181A; --white:#202124; --ink:#ECEAE5; --body:#B9B7B1; --meta:#A3A19B;
  --line:#2E2F33; --rule:#3A3B3F; --cobalt:#8295FF; --on-cobalt:#0E1020; --on-cobalt-soft:#1C2340; --tint:#1C2134; --img:#2A2B2E; color-scheme:dark}

*{box-sizing:border-box}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--paper)}
html{scroll-padding-top:88px}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
p,h1,h2,h3{margin:0}
h1,h2,h3{font-weight:500;text-wrap:balance}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:max(var(--gut),env(safe-area-inset-left,0px));padding-right:max(var(--gut),env(safe-area-inset-right,0px))}
.sec{padding-top:clamp(72px,9vw,128px)}
.band{margin-top:clamp(72px,9vw,128px);background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.band > .wrap{padding-top:clamp(72px,9vw,128px);padding-bottom:clamp(72px,9vw,128px)}
h2{font-size:clamp(30px,3.6vw,52px);line-height:1.04;letter-spacing:-0.035em;max-width:18ch}
.head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:16px 48px}
h2.xl{font-size:clamp(40px,6.4vw,84px);line-height:1;letter-spacing:-0.045em;max-width:14ch}
.eyebrow{margin-bottom:clamp(16px,1.8vw,24px);font-family:var(--mono);font-size:clamp(13px,1.1vw,15px);color:var(--cobalt)}
.head .aside{max-width:420px;font-size:16px;line-height:1.55;color:var(--body);text-wrap:pretty}
.meta{font-family:var(--mono);font-size:13px;color:var(--meta)}
.btn{display:inline-flex;align-items:center;min-height:50px;padding:0 22px;border-radius:6px;font-weight:500;font-size:15px;border:0;cursor:pointer;font-family:inherit;background:var(--cobalt);color:var(--on-cobalt);transition:background .2s,color .2s}
.btn:hover{background:var(--ink);color:var(--paper)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid color-mix(in srgb,var(--ink) 25%,transparent)}
.btn.ghost:hover{border-color:var(--cobalt);color:var(--cobalt);background:transparent}

/* header */
.bar{position:sticky;top:env(safe-area-inset-top,0px);z-index:30;background:color-mix(in srgb,var(--paper) 86%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid color-mix(in srgb,var(--ink) 8%,transparent)}
.mark{display:inline-flex;align-items:center;min-height:44px;font-size:18px;font-weight:600;letter-spacing:-0.02em}

/* hero: the line, alone, over the dot field */
.hero{position:relative;overflow:hidden;padding-block:clamp(96px,14vw,200px) clamp(88px,12vw,176px)}
#field{position:absolute;inset:0;width:100%;height:100%;pointer-events:none}
.hero .wrap{position:relative}
.hero h1{font-size:clamp(46px,8vw,120px);line-height:.96;letter-spacing:-0.052em;max-width:12ch}
.hero h1 span{color:var(--cobalt)}

/* statement band */
.what .big{font-size:clamp(26px,3.2vw,44px);line-height:1.16;letter-spacing:-0.03em;font-weight:500;max-width:28ch;text-wrap:pretty}
.what .big em{font-style:normal;color:var(--cobalt)}
.who{margin:clamp(36px,4vw,56px) 0 0;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,150px),1fr));gap:20px clamp(16px,2vw,28px)}
.who li{border-top:1px solid var(--ink);padding-top:14px;display:flex;gap:10px;font-size:clamp(16px,1.3vw,18px);letter-spacing:-0.01em}
.who li::before{content:"";flex:none;width:6px;height:6px;margin-top:9px;border-radius:50%;background:var(--cobalt)}

/* work */
.cases{display:grid;gap:clamp(80px,10vw,136px);margin-top:clamp(40px,5vw,64px)}
.case{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:36px clamp(32px,6vw,96px);align-items:start}
.case > .media{grid-column:1/-1}
.media{min-width:0}
.media img{display:block;width:100%;height:auto;aspect-ratio:21/9;object-fit:cover;border-radius:12px;background:var(--img)}
.case .copy{min-width:0}
.case > .case-title{grid-column:1/-1;margin:0 0 -12px;border-top:2px solid var(--ink);padding-top:18px;font-size:clamp(20px,1.8vw,24px);font-weight:500;line-height:1.2;letter-spacing:-0.02em}
.case .copy h3{margin-top:0;font-size:clamp(26px,2.6vw,36px);line-height:1.1;letter-spacing:-0.03em}
.result{display:flex;align-items:baseline;gap:16px;flex-wrap:wrap;margin-top:32px}
.result b{font-weight:500;font-size:clamp(52px,6.4vw,92px);letter-spacing:-0.055em;line-height:.9;color:var(--cobalt)}
.result b small{display:block;font-size:16px;letter-spacing:0;line-height:1.4;margin-bottom:6px;color:var(--body)}
.result span{font-size:16px;line-height:1.4;max-width:22ch;color:var(--body)}
.case dl{margin:0;display:grid;gap:24px}
.case dl div{border-top:1px solid var(--ink);padding-top:14px}
.case dt{font-size:clamp(18px,1.5vw,20px);font-weight:500;letter-spacing:-0.015em}
.case dd{margin:6px 0 0;font-size:16px;line-height:1.55;color:var(--body)}
.flow{border-radius:12px;border:1px solid var(--line);background:var(--white);padding:clamp(24px,3.4vw,48px);display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr) auto minmax(0,1fr) auto minmax(0,1.35fr);align-items:center;gap:clamp(10px,1.4vw,20px);min-height:clamp(280px,27vw,440px)}
.flow .st{border-top:1px solid var(--ink);padding-top:12px;font-size:clamp(16px,1.45vw,20px);line-height:1.25;letter-spacing:-0.015em;font-weight:500}
.flow .arr{position:relative;width:clamp(18px,2.2vw,34px);height:1px;background:var(--ink)}
.flow .arr::after{content:"";position:absolute;right:-1px;top:-4px;border-left:7px solid var(--ink);border-top:4.5px solid transparent;border-bottom:4.5px solid transparent}
.flow .out{display:grid;gap:12px}
.flow .out div{border-radius:10px;padding:clamp(14px,1.6vw,20px);display:grid;gap:6px}
.flow .out .go{background:var(--cobalt);color:var(--on-cobalt)}
.flow .out .rv{border:1px dashed var(--meta)}
.flow .out span{font-family:var(--mono);font-size:13px;opacity:.85}
.flow .out b{font-weight:500;font-size:clamp(16px,1.45vw,19px);line-height:1.25;letter-spacing:-0.015em}
@media (max-width:860px){.flow{grid-template-columns:1fr;min-height:0;justify-items:stretch}.flow .arr{width:1px;height:22px;justify-self:start;margin-left:12px}.flow .arr::after{right:auto;top:auto;bottom:-1px;left:-4px;border-left:4.5px solid transparent;border-right:4.5px solid transparent;border-top:7px solid var(--ink);border-bottom:0}}
.note{margin-top:clamp(56px,7vw,88px)}
@media (max-width:860px){.case{grid-template-columns:1fr}.media img{aspect-ratio:4/3}}

/* how we help: a sequence, so numbered; the decision is the highlighted last card */
.play{list-style:none;margin:clamp(36px,4.5vw,56px) 0 0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,280px),1fr));gap:20px}
.play li{background:var(--white);border:1px solid var(--line);border-radius:10px;padding:clamp(28px,3.2vw,44px);display:flex;flex-direction:column;gap:16px;min-height:clamp(0px,24vw,340px)}
.band.blue{background:var(--cobalt);color:var(--on-cobalt);border:0}
.blue .head .aside{color:var(--on-cobalt-soft)}
.blue .play li{background:color-mix(in srgb,var(--on-cobalt) 9%,transparent);border-color:color-mix(in srgb,var(--on-cobalt) 24%,transparent)}
.blue .play .n{color:var(--on-cobalt-soft)}
.blue .play p{color:var(--on-cobalt-soft)}
.blue .play p.q{color:var(--on-cobalt)}
.play .n{font-family:var(--mono);font-size:15px;color:var(--cobalt)}
.play h3{font-size:clamp(32px,3.6vw,52px);line-height:1.02;letter-spacing:-0.035em;margin-top:auto}
.play p{font-size:16px;line-height:1.5;color:var(--body)}
.play p.q{color:var(--ink);font-size:clamp(18px,1.5vw,21px);line-height:1.35}

/* partners */
.duo{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,80px);margin-top:clamp(32px,4vw,48px)}
.duo article{display:grid;grid-template-columns:minmax(0,170px) minmax(0,1fr);gap:28px;align-items:start;border-top:1px solid var(--ink);padding-top:20px}
.duo img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;border-radius:10px;filter:grayscale(1);background:var(--img)}
.duo h3{font-size:clamp(22px,2vw,28px);letter-spacing:-0.025em}
.duo .role{margin-top:6px;font-family:var(--mono);font-size:13px;color:var(--cobalt)}
.duo p.cv{margin-top:14px;font-size:15px;line-height:1.55;color:var(--body)}
@media (max-width:860px){.duo{grid-template-columns:1fr}}
@media (max-width:420px){.duo article{grid-template-columns:1fr}.duo img{max-width:200px}}
.logos{margin-top:clamp(56px,7vw,88px);border-top:1px solid var(--line);padding-top:24px}
.logos ul{list-style:none;margin:22px 0 0;padding:0;display:flex;flex-wrap:wrap;align-items:center;gap:24px clamp(32px,5vw,72px)}
.logo{display:block;max-width:100%;height:auto;opacity:.62}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .logo{filter:invert(1);opacity:.7}}
:root[data-theme="dark"] .logo{filter:invert(1);opacity:.7}

/* ways to start: one card per situation, the likely first buy highlighted */
.ways{list-style:none;margin:clamp(32px,4vw,48px) 0 0;padding:0;display:flex;flex-direction:column;gap:16px}
.way{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:clamp(24px,3vw,40px);display:flex;flex-wrap:wrap;gap:24px clamp(32px,5vw,72px)}
.way.hl{background:var(--tint);border-color:var(--cobalt)}
.way .sit{flex:1.6 1 420px;display:flex;flex-direction:column;gap:12px}
.way h3{font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-0.03em;max-width:22ch}
.way .ctx{font-size:16px;line-height:1.55;color:var(--body);max-width:52ch}
.way .off{flex:1 1 280px;display:flex;flex-direction:column;align-items:flex-start;gap:8px;border-top:1px solid var(--rule);padding-top:16px}
.way.hl .off{border-top-color:var(--cobalt)}
.way .name{font-size:clamp(20px,1.8vw,24px);font-weight:500;letter-spacing:-0.02em}
.way .btn{margin-top:12px}

.callout{margin-top:16px;background:var(--cobalt);color:var(--on-cobalt);border-radius:12px;padding:clamp(24px,3vw,40px);display:flex;flex-wrap:wrap;gap:24px 32px;align-items:flex-end;justify-content:space-between}
.callout h3{font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-0.028em}
.callout p{margin-top:12px;max-width:600px;font-size:16px;line-height:1.55;color:var(--on-cobalt-soft)}
.callout .btn{background:var(--paper);color:var(--ink);flex:none}
.callout .btn:hover{background:var(--ink);color:var(--paper)}

/* contact */
.contact{padding-block:clamp(96px,12vw,176px) clamp(72px,9vw,128px)}
.contact .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,120px);align-items:start}
.contact h2{font-size:clamp(34px,4.8vw,72px);line-height:1;letter-spacing:-0.042em;max-width:14ch}
.contact .lead{margin-top:28px;max-width:34ch;font-size:clamp(18px,1.5vw,21px);line-height:1.5;color:var(--body)}
form{display:grid;gap:16px}
label{display:grid;gap:6px;font-size:14px;color:var(--meta)}
input,textarea{font:inherit;font-size:16px;color:var(--ink);background:var(--white);border:1px solid var(--line);border-radius:6px;padding:13px 14px;width:100%}
textarea{min-height:130px;resize:vertical}
input:focus,textarea:focus{outline:2px solid var(--cobalt);outline-offset:0;border-color:transparent}
.check{display:flex;gap:10px;align-items:center;color:var(--ink);font-size:15px}
.check input{width:18px;height:18px;accent-color:var(--cobalt)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:760px){.contact .wrap{grid-template-columns:1fr}.row2{grid-template-columns:1fr}}

.ways.two{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,460px),1fr));gap:16px}
.ways.two .way{flex-direction:column;flex-wrap:nowrap}
.ways.two .way .sit,.ways.two .way .off{flex:none}
.ways.two .way .off{margin-top:auto;border-top-color:var(--cobalt)}
.also{margin-top:16px;border:1px solid var(--line);border-radius:12px;padding:clamp(20px,2.4vw,32px);display:flex;flex-wrap:wrap;gap:20px clamp(32px,5vw,72px)}
.also .sit{flex:1.6 1 420px;display:flex;flex-direction:column;gap:10px;min-width:0}
.also h3{font-size:clamp(20px,1.8vw,24px);line-height:1.15;letter-spacing:-0.02em}
.also .ctx{font-size:15px;line-height:1.55;color:var(--body);max-width:60ch}
.also .off{flex:1 1 260px;display:flex;flex-direction:column;align-items:flex-start;gap:8px;border-top:1px solid var(--rule);padding-top:14px}
.also .name{font-size:18px;font-weight:500}
/* retail page: same system as the homepage, plus service lines, proof cards, the diagnostic and the five-minute test */
em,i{font-style:normal}
.hero .lead{margin-top:clamp(28px,3vw,40px);max-width:36ch;font-size:clamp(19px,1.7vw,24px);line-height:1.4;color:var(--body);text-wrap:pretty}
.hero .eyebrow{margin-bottom:clamp(20px,2vw,28px)}
.lines{list-style:none;margin:clamp(36px,4.5vw,56px) 0 0;padding:0;display:grid;gap:0}
.lines li{display:grid;grid-template-columns:minmax(0,56px) minmax(0,1fr) minmax(0,1.3fr);gap:12px clamp(20px,3vw,48px);border-top:1px solid var(--ink);padding:clamp(20px,2.4vw,32px) 0}
.lines li:last-child{border-bottom:1px solid var(--ink)}
.lines .n{font-family:var(--mono);font-size:15px;color:var(--cobalt);padding-top:6px}
.lines h3{font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-0.03em}
.lines .q{margin-top:10px;font-size:clamp(17px,1.4vw,19px);line-height:1.4;color:var(--ink)}
.lines .d{font-size:16px;line-height:1.55;color:var(--body);max-width:56ch}
.lines .p{margin-top:12px;font-family:var(--mono);font-size:13px;color:var(--meta)}
.lines .p a{color:var(--cobalt);border-bottom:1px solid currentColor}
.lines .t{margin-top:18px;font-family:var(--mono);font-size:13px;color:var(--cobalt)}
.lines .did{margin:8px 0 0;padding:0;list-style:none;display:grid;gap:8px}
.lines .did li{display:grid;grid-template-columns:14px minmax(0,1fr);gap:8px;border:0;padding:0;font-size:15px;line-height:1.5;color:var(--ink)}
.lines .did li::before{content:"";width:6px;height:6px;margin-top:9px;border-radius:50%;background:var(--cobalt)}
@media (max-width:760px){.lines li{grid-template-columns:minmax(0,40px) minmax(0,1fr)}.lines li > div:last-child{grid-column:2}}
.proof{list-style:none;margin:clamp(36px,4.5vw,56px) 0 0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,320px),1fr));gap:20px}
.proof li{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;gap:14px}
.proof .tag{font-family:var(--mono);font-size:13px;color:var(--cobalt)}
.proof h3{font-size:clamp(22px,2vw,28px);line-height:1.12;letter-spacing:-0.025em}
.proof p{font-size:16px;line-height:1.55;color:var(--body)}
.proof .out{margin-top:auto;border-top:1px solid var(--rule);padding-top:14px;color:var(--ink);font-size:16px;line-height:1.45}
.price{display:flex;flex-wrap:wrap;gap:8px 28px;margin-top:clamp(28px,3vw,40px);font-family:var(--mono);font-size:15px;color:var(--on-cobalt-soft)}
.price b{font-family:var(--sans);font-weight:500;font-size:clamp(40px,5vw,68px);letter-spacing:-0.05em;line-height:1;color:var(--on-cobalt)}
.price span{align-self:flex-end;padding-bottom:6px}
.brief{margin-top:20px;border-radius:12px;padding:clamp(24px,3vw,40px);border:1px solid color-mix(in srgb,var(--on-cobalt) 24%,transparent);display:flex;flex-wrap:wrap;gap:20px clamp(32px,5vw,72px);align-items:flex-end;justify-content:space-between}
.brief h3{font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-0.028em;color:var(--on-cobalt)}
.brief p{margin-top:12px;max-width:62ch;font-size:16px;line-height:1.55;color:var(--on-cobalt-soft)}
.brief .btn{background:var(--paper);color:var(--ink);flex:none}
.brief .btn:hover{background:var(--ink);color:var(--paper)}
.test{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:24px clamp(32px,6vw,120px);align-items:start;margin-top:clamp(28px,3vw,40px)}
.test ol{margin:0;padding:0;list-style:none;display:grid;gap:18px;counter-reset:s}
.test ol li{counter-increment:s;display:grid;grid-template-columns:36px minmax(0,1fr);gap:12px;border-top:1px solid var(--ink);padding-top:14px;font-size:17px;line-height:1.5}
.test ol li::before{content:counter(s,decimal-leading-zero);font-family:var(--mono);font-size:14px;color:var(--cobalt);padding-top:3px}
.test .if{font-size:clamp(18px,1.5vw,21px);line-height:1.45;color:var(--body)}
@media (max-width:860px){.test{grid-template-columns:1fr}}
.duo p.cv + p.cv{margin-top:10px}
/* service pages: summary cards on the retail page, one detail page per line */
.svc{list-style:none;margin:clamp(36px,4.5vw,56px) 0 0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,205px),1fr));gap:16px}
.svc li{min-width:0}
.svc a{height:100%;background:var(--white);border:1px solid var(--line);border-radius:12px;padding:clamp(22px,2.4vw,32px);display:flex;flex-direction:column;gap:12px;transition:border-color .2s}
.svc a:hover{border-color:var(--cobalt)}
.svc .n{font-family:var(--mono);font-size:14px;color:var(--cobalt)}
.svc h3{font-size:clamp(22px,2vw,26px);line-height:1.12;letter-spacing:-0.025em}
.svc .q{font-size:16px;line-height:1.45;color:var(--ink)}
.svc .d{font-size:15px;line-height:1.5;color:var(--body)}
.svc .more{margin-top:auto;padding-top:8px;font-family:var(--mono);font-size:13px;color:var(--cobalt)}

/* header: one bar on every page */
.bar .wrap{display:flex;align-items:center;gap:32px;min-height:64px}
.bar .mark{margin-right:auto}
.nav ul,.menu ul,footer ul{display:flex;align-items:center;gap:28px;list-style:none;margin:0;padding:0;font-size:15px}
.nav a,.menu a{display:inline-flex;align-items:center;min-height:44px;color:var(--body);transition:color .2s}
.nav a:hover,.menu a:hover,.nav a[aria-current],.menu a[aria-current]{color:var(--ink)}
/* current page: a cobalt bar on the header's bottom edge; the section above a child page: ink text only */
.nav a{position:relative}
.nav a[aria-current="page"]::after{content:"";position:absolute;left:0;right:0;bottom:-10px;height:2px;background:var(--cobalt)}
.nav a[aria-current="true"]::after{content:"";position:absolute;left:0;right:0;bottom:-10px;height:2px;background:color-mix(in srgb,var(--ink) 22%,transparent)}
.menu a[aria-current="page"]{color:var(--cobalt)}
.skip{position:absolute;left:var(--gut);top:10px;z-index:40;padding:12px 16px;border-radius:6px;background:var(--ink);color:var(--paper);font-size:15px}
.skip:not(:focus){clip-path:inset(50%);width:1px;height:1px;padding:0;overflow:hidden;white-space:nowrap}
.more{display:inline-flex;align-items:center;min-height:44px;font-size:15px;color:var(--cobalt);border-bottom:1px solid transparent;transition:border-color .2s}
.more::after{content:"→";margin-left:8px;transition:transform .2s}
.more:hover::after{transform:translateX(3px)}
.bar .cta{display:inline-flex;align-items:center;min-height:44px;padding:0 16px;border-radius:6px;background:var(--cobalt);color:var(--on-cobalt);font-size:15px;font-weight:500;transition:background .2s,color .2s}
.bar .cta:hover{background:var(--ink);color:var(--paper)}
.menu{display:none;position:relative}
.menu summary{list-style:none;cursor:pointer;display:flex;align-items:center;min-height:44px;font-size:15px;color:var(--ink)}
.menu summary::-webkit-details-marker{display:none}
.menu[open] summary{color:var(--cobalt)}
.menu nav{position:absolute;right:0;top:calc(100% + 11px);min-width:200px;background:var(--paper);border:1px solid var(--line);border-radius:10px;padding:8px 20px;box-shadow:0 12px 32px -16px rgba(0,0,0,.25)}
.menu ul{flex-direction:column;align-items:stretch;gap:0}
.menu li+li{border-top:1px solid var(--line)}
.menu a{display:flex;min-height:48px;font-size:17px;color:var(--ink)}
@media (max-width:720px){.nav{display:none}.menu{display:block}.bar .wrap{gap:20px}}

/* footer */
footer{margin-top:0;border-top:1px solid var(--line);background:var(--paper);color:var(--ink)}
footer .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:12px 32px;padding-top:32px;padding-bottom:32px}
footer .mark{margin-right:auto}
footer ul{flex-wrap:wrap;gap:4px 24px;font-size:14px}
footer ul a{display:inline-flex;align-items:center;min-height:44px;color:var(--body)}
footer ul a:hover{color:var(--ink)}
footer p{width:100%;font-size:13px;color:var(--meta)}

/* service pages */
.crumbs ol{display:flex;flex-wrap:wrap;align-items:center;list-style:none;margin:0 0 clamp(20px,2.4vw,32px);padding:0;font-size:14px;color:var(--meta)}
.crumbs li+li::before{content:"/";margin:0 10px;color:var(--rule)}
.crumbs a{display:inline-flex;align-items:center;min-height:44px;color:var(--body);transition:color .2s}
.crumbs a:hover{color:var(--cobalt)}
.crumbs [aria-current]{color:var(--ink)}
.svc-head{padding-block:clamp(32px,5vw,72px) clamp(40px,5vw,64px)}
.svc-head h1{font-size:clamp(40px,6vw,80px);line-height:1;letter-spacing:-0.045em;max-width:16ch}
.svc-head .lead{margin-top:24px;max-width:36ch;font-size:clamp(20px,1.9vw,26px);line-height:1.35;letter-spacing:-0.015em;color:var(--ink)}
.svc-head .d{margin-top:16px;max-width:58ch;font-size:17px;line-height:1.6;color:var(--body)}
.svc-body{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px clamp(32px,6vw,96px);padding-bottom:clamp(48px,6vw,80px)}
.svc-body.one{grid-template-columns:minmax(0,1fr)}
.svc-body.one>section{max-width:760px}
@media (max-width:860px){.svc-body{grid-template-columns:1fr}}
.svc-body h2{font-size:clamp(14px,1.1vw,15px);font-family:var(--mono);font-weight:400;letter-spacing:0;color:var(--meta);max-width:none}
.svc-body ol{list-style:none;margin:16px 0 0;padding:0;counter-reset:did}
.svc-body ol li{counter-increment:did;display:grid;grid-template-columns:32px minmax(0,1fr);border-top:1px solid var(--rule);padding:18px 0;font-size:17px;line-height:1.5}
.svc-body ol li::before{content:"0" counter(did);font-family:var(--mono);font-size:13px;color:var(--meta);padding-top:4px}
.svc-body ol li:last-child{border-bottom:1px solid var(--rule)}
.svc-cases{display:grid;gap:16px;align-content:start}
.svc-cases h2{margin-bottom:0}
.case-card{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:clamp(22px,2.4vw,30px)}
.case-card h3{font-size:clamp(19px,1.6vw,22px);line-height:1.25;letter-spacing:-0.02em}
.case-card p{margin-top:10px;font-size:15px;line-height:1.55;color:var(--body)}
.case-card p.out{margin-top:16px;padding-top:14px;border-top:1px solid var(--line);color:var(--ink)}
.svc-next{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px 48px;padding-block:clamp(40px,5vw,64px)}
.svc-next>div:first-child{flex:1 1 420px}
.svc-next::before{content:"";flex:0 0 100%;height:1px;margin-bottom:clamp(16px,2vw,24px);background:var(--ink)}
.svc-next h2{font-size:clamp(26px,2.8vw,38px);max-width:24ch}
.nowrap{white-space:nowrap}
.svc-next p{margin-top:12px;max-width:52ch;font-size:16px;line-height:1.55;color:var(--body)}
.svc-next .acts,.blue .acts{display:flex;flex-wrap:wrap;align-items:center;gap:12px 28px}
.pager{display:grid;grid-template-columns:1fr 1fr;gap:16px;padding-block:0 clamp(56px,7vw,96px)}
.pager a{display:flex;flex-direction:column;gap:6px;padding:20px 0;border-top:1px solid var(--line);font-size:17px;letter-spacing:-0.01em;transition:color .2s}
.pager a span{font-family:var(--mono);font-size:12px;color:var(--meta)}
.pager a:hover{color:var(--cobalt)}
.pager .next{text-align:right;align-items:flex-end}
.pager .prev span::before{content:"← "}
.pager .next span::after{content:" →"}


/* services index */
.svc-index{list-style:none;margin:0;padding:0 0 clamp(48px,6vw,80px);counter-reset:none}
.svc-index li{border-top:1px solid var(--rule)}
.svc-index li:last-child{border-bottom:1px solid var(--rule)}
.svc-index a{display:grid;grid-template-columns:56px minmax(0,1fr) auto;align-items:center;gap:16px;padding:clamp(22px,2.6vw,32px) 0;transition:color .2s}
.svc-index .n{font-family:var(--mono);font-size:13px;color:var(--meta)}
.svc-index .t{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);align-items:baseline;gap:6px 32px}
.svc-index b{font-weight:500;font-size:clamp(22px,2.4vw,32px);letter-spacing:-0.025em;line-height:1.15;}
.svc-index .t>span{font-size:16px;color:var(--body)}
.svc-index .go{font-size:20px;color:var(--meta);transition:transform .25s,color .2s}
.svc-index a:hover b,.svc-index a:hover .go{color:var(--cobalt)}
.svc-index a:hover .go{transform:translateX(4px)}
@media (max-width:760px){.svc-index .t{grid-template-columns:1fr}}
@media (max-width:600px){.svc-index a{grid-template-columns:40px minmax(0,1fr) auto}}

/* home: short versions of the diagnostic and about pages */
.steps{list-style:none;margin:clamp(32px,4vw,48px) 0 clamp(28px,3vw,40px);padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0 20px}
.steps li{display:flex;flex-direction:column;gap:8px;border-top:1px solid color-mix(in srgb,var(--on-cobalt) 35%,transparent);padding-top:16px;font-size:clamp(22px,2.2vw,30px);letter-spacing:-0.025em;line-height:1.1;color:var(--on-cobalt)}
.steps .n{font-family:var(--mono);font-size:13px;letter-spacing:0;color:var(--on-cobalt-soft)}
@media (max-width:640px){.steps{grid-template-columns:1fr;gap:20px}}
.blue .btn{background:var(--paper);color:var(--ink)}
.blue .btn:hover{background:var(--ink);color:var(--paper)}
.blue .more{color:var(--on-cobalt)}
.head .more{flex:none}
.duo.short article{grid-template-columns:96px minmax(0,1fr);gap:20px}
.duo.short img{border-radius:8px}
@media (max-width:420px){.duo.short article{grid-template-columns:72px minmax(0,1fr)}.duo.short img{max-width:none}}
/* Diagnostic and About pages: the band starts under the header and carries the h1 */
.page-band{margin-top:0;border-top:0}
.page-band h1{font-size:clamp(40px,6vw,80px);line-height:1;letter-spacing:-0.045em;max-width:16ch}
.blue h1{color:var(--on-cobalt)}
.contact .mail{margin-top:20px;font-size:16px;color:var(--body)}
.contact .mail a{color:var(--ink);border-bottom:1px solid var(--rule);display:inline-flex;align-items:flex-end;min-height:44px;padding-bottom:2px}
.contact .mail a:hover{border-color:var(--cobalt)}
.page-band .head{flex-direction:column;align-items:flex-start;gap:28px}
.page-band .head .aside{max-width:52ch;font-size:clamp(17px,1.4vw,19px);line-height:1.5}

/* What we believe: one statement, quiet support line */
.belief .say{margin:0;font-size:clamp(30px,4.2vw,60px);line-height:1.06;letter-spacing:-0.04em;font-weight:500;max-width:20ch;text-wrap:balance;color:var(--body)}
.belief .say span{color:var(--ink)}
.belief .aside{margin:24px 0 0;max-width:52ch;font-size:clamp(17px,1.4vw,19px);line-height:1.5;color:var(--body);text-wrap:pretty}

/* How we work: four steps from diagnostic to every store */
.how{list-style:none;margin:clamp(28px,3vw,40px) 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}
.how li{border-top:1px solid var(--ink);padding-top:14px;display:grid;gap:10px;align-content:start}
.how .n{font-family:var(--mono);font-size:14px;color:var(--meta)}
.how h3{font-size:clamp(20px,1.8vw,24px);line-height:1.2;letter-spacing:-0.02em}
.how p{font-size:16px;line-height:1.5;color:var(--body)}
#how .acts{margin-top:clamp(28px,3vw,40px)}
@media (max-width:960px){.how{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.how{grid-template-columns:1fr}}
/* How we work visuals: dots found, one store tested, all stores scaled, handed to your team */
.how .vis{display:block;width:132px;height:40px;margin-bottom:8px;overflow:visible}
.how .vis circle{fill:var(--rule);transition:fill .5s ease}
.how .vis rect{fill:none;stroke:var(--rule);stroke-width:1.5;transition:fill .45s ease,stroke .45s ease}
#how.is-on .v1 circle.k{fill:var(--cobalt);transition-delay:.2s}
#how.is-on .v2 rect:first-child{fill:var(--cobalt);stroke:var(--cobalt);transition-delay:.7s}
#how.is-on .v3 rect{fill:var(--cobalt);stroke:var(--cobalt)}
#how.is-on .v3 rect:nth-child(1){transition-delay:1.1s}#how.is-on .v3 rect:nth-child(2){transition-delay:1.25s}#how.is-on .v3 rect:nth-child(3){transition-delay:1.4s}#how.is-on .v3 rect:nth-child(4){transition-delay:1.55s}#how.is-on .v3 rect:nth-child(5){transition-delay:1.7s}
#how.is-on .v4 rect{fill:var(--ink);stroke:var(--ink);transition-delay:2.1s}
#how.is-still .vis *{transition:none!important}

/* The cost of an empty shelf: a sticky stage the reader scrolls through, ending dark */
.story{--night:#121315;--day:#F3F1EC;position:relative;height:420vh;margin-top:clamp(72px,9vw,128px);--dark:0}
.story .stage{position:sticky;top:0;height:100vh;height:100svh;overflow:hidden;background:color-mix(in srgb,var(--night) calc(var(--dark)*100%),var(--paper))}
.story canvas{position:absolute;inset:0;width:100%;height:100%;opacity:calc(1 - var(--dark))}
.story .cap{position:absolute;left:0;right:0;bottom:clamp(28px,6vh,64px);opacity:calc(1 - var(--dark)*2)}
.story .beats{list-style:none;margin:12px 0 0;padding:0;display:grid}
.story .beats li{grid-area:1/1;max-width:30ch;font-size:clamp(20px,2.2vw,30px);line-height:1.25;letter-spacing:-0.02em;color:var(--body);opacity:0;transform:translateY(10px);transition:opacity .5s ease,transform .5s ease}
.story .beats li b{font-weight:500;color:var(--ink)}
.story .beats li.on{opacity:1;transform:none}
.story .end{position:absolute;left:0;right:0;top:50%;transform:translateY(-50%);display:grid;gap:22px;color:var(--day);opacity:calc(var(--dark)*1.6 - .6);pointer-events:none}
.story.is-dark .end{pointer-events:auto}
.story .end .big{font-size:clamp(40px,6.4vw,92px);line-height:1;letter-spacing:-0.045em;font-weight:500;max-width:14ch}
.story .end .sub{max-width:52ch;font-size:clamp(17px,1.4vw,19px);line-height:1.5;color:color-mix(in srgb,var(--day) 72%,transparent)}
.story .row{display:flex;flex-wrap:wrap;gap:20px 48px;align-items:end}
.story label{display:grid;gap:8px;font-size:15px;color:color-mix(in srgb,var(--day) 72%,transparent);max-width:280px}
.story input{font-family:var(--mono);font-size:18px;background:transparent;color:var(--day);border-color:color-mix(in srgb,var(--day) 30%,transparent)}
.story .lost{margin:0;display:grid;gap:4px}
.story .lost b{font-weight:500;font-size:clamp(30px,3.6vw,52px);line-height:1;letter-spacing:-0.04em;font-variant-numeric:tabular-nums}
.story .lost span{font-size:15px;color:color-mix(in srgb,var(--day) 72%,transparent)}
.story .src{max-width:60ch;font-size:13px;line-height:1.5;color:color-mix(in srgb,var(--day) 55%,transparent)}
.story .btn{background:var(--day);color:var(--night)}
@media (max-width:600px){.story{height:380vh}.story .end{gap:16px}}

/* service page animation */
.svc-stage{position:relative;border-radius:12px;background:var(--white);border:1px solid var(--line);aspect-ratio:21/9;overflow:hidden;margin-bottom:clamp(40px,5vw,72px)}
.svc-stage canvas{position:absolute;inset:0;width:100%;height:100%}
@media (max-width:640px){.svc-stage{aspect-ratio:4/3}}
.svc-next p.terms{margin-top:14px;max-width:none;font-family:var(--mono);font-size:13px;color:var(--ink)}

/* Diagnostic: bookings line, change-plan sample, calculator, questions (adapted from Cam's 7 Nov 2026 draft) */
.page-band .book{margin-top:12px;font-size:16px;color:var(--on-cobalt-soft)}
.artefacts{margin-top:clamp(36px,4.5vw,56px);display:grid;grid-template-columns:minmax(0,0.8fr) minmax(0,1.6fr);gap:20px;align-items:stretch}
.matrix{margin:0;background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:clamp(18px,2.2vw,28px);display:flex;flex-direction:column;gap:12px;justify-content:center}
.matrix svg{width:100%;height:auto;max-width:480px}
.matrix figcaption{font-size:15px;color:var(--meta)}
.matrix .ax{stroke:var(--ink);stroke-width:1.5}
.matrix .mid{stroke:var(--rule);stroke-dasharray:4 4}
.matrix .q-hi{fill:var(--tint)}
.matrix .ql{font:500 13px var(--sans);fill:var(--meta)}
.matrix .axl{font:13px var(--sans);fill:var(--body)}
.matrix .pt circle{fill:var(--white);stroke:var(--ink);stroke-width:1.5}
.matrix .pt text{font:500 14px var(--sans);fill:var(--ink)}
.matrix .pt.hi circle{fill:var(--cobalt);stroke:var(--cobalt)}
.matrix .pt.hi text{fill:var(--on-cobalt)}
.sample{margin:0;background:var(--white);border:1px solid var(--line);border-radius:12px;padding:clamp(20px,2.6vw,36px)}
.sample figcaption{font-size:15px;line-height:1.5;color:var(--meta);max-width:70ch}
.sample figcaption b{display:block;font-weight:500;font-size:18px;color:var(--ink);margin-bottom:4px}
.sample .scroll{margin-top:20px;overflow-x:auto}
.sample table{width:100%;min-width:640px;border-collapse:collapse;font-size:15px;line-height:1.4}
.sample th{text-align:left;font-weight:500;font-size:13px;color:var(--meta);padding:0 16px 10px 0;border-bottom:1px solid var(--ink)}
.sample td{padding:14px 16px 14px 0;border-bottom:1px solid var(--line);vertical-align:top;color:var(--body)}
.sample td:first-child{font-family:var(--mono);color:var(--meta);width:2ch}
.sample td:nth-child(2){color:var(--ink)}
.sample td:nth-child(3){font-variant-numeric:tabular-nums;color:var(--ink)}
.call{display:inline-block;padding:2px 8px;border-radius:4px;background:var(--tint);color:var(--cobalt);font-size:13px;font-weight:500;white-space:nowrap}
.calc{margin-top:clamp(36px,4.5vw,56px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:20px}
.calc-in{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:clamp(22px,2.6vw,36px);display:grid;gap:18px;align-content:start}
.calc-in output{color:var(--cobalt);font-weight:500}
.calc-in input[type=range]{padding:0;border:0;background:transparent;accent-color:var(--cobalt);min-height:44px}
.calc-in input[type=number]{font-family:var(--mono);font-size:18px}
.calc-note{font-size:14px;color:var(--meta)}
.calc-out{display:grid;grid-template-columns:1fr 1fr;gap:0 20px;align-content:start}
.calc-out div{border-top:1px solid var(--ink);padding:16px 0 22px;display:grid;gap:6px}
.calc-out span{font-size:clamp(34px,4vw,56px);font-weight:500;letter-spacing:-0.04em;line-height:1;font-variant-numeric:tabular-nums;color:var(--ink)}
.calc-out small{font-size:15px;color:var(--body)}
#stake .acts{margin-top:clamp(28px,3vw,40px)}
.faq{margin-top:clamp(28px,3vw,40px);border-top:1px solid var(--ink);max-width:880px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;align-items:center;min-height:64px;padding:12px 0;font-size:clamp(18px,1.6vw,22px);letter-spacing:-0.015em;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;font-size:24px;color:var(--cobalt);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{padding:0 0 20px;max-width:64ch;font-size:16px;line-height:1.6;color:var(--body)}
@media (max-width:1000px){.artefacts{grid-template-columns:minmax(0,1fr)}}
@media (max-width:900px){.calc{grid-template-columns:minmax(0,1fr)}}

/* Service pages: when retailers call us */
.svc-triggers{padding-block:clamp(40px,5vw,72px)}
.svc-triggers > h2{font-size:clamp(14px,1.1vw,15px);font-family:var(--mono);font-weight:400;letter-spacing:0;color:var(--meta);max-width:none}
.svc-triggers ul{list-style:none;margin:20px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,40px)}
.svc-triggers li{border-top:2px solid var(--cobalt);padding-top:16px;font-size:clamp(19px,1.6vw,23px);line-height:1.3;letter-spacing:-0.015em;color:var(--ink)}
@media (max-width:800px){.svc-triggers ul{grid-template-columns:1fr}}

/* /retail landing, 9 Nov 2026: Cam's flow. White "why" band, bold beliefs, photo case cards. */
#why{margin-top:0;background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:clamp(88px,10vw,152px)}
#why .head{flex-direction:column;align-items:flex-start;gap:28px}
#why .head h2{max-width:none;width:min(100%,62%)}
#why .head .aside{max-width:none;width:min(100%,62%);font-size:clamp(17px,1.4vw,20px);line-height:1.5}
@media (max-width:900px){#why .head h2,#why .head .aside{width:100%}}
#resolve{padding-block:clamp(88px,10vw,152px)}
#resolve .head{flex-direction:column;align-items:flex-start;gap:24px}
#resolve .head h2{max-width:24ch}
#resolve .head .aside{max-width:52ch;font-size:clamp(17px,1.4vw,20px);line-height:1.5}
.dim{color:color-mix(in srgb,var(--ink) 48%,var(--paper))}
.beliefs{list-style:none;margin:clamp(48px,6vw,88px) 0 0;padding:0}
.beliefs li{display:grid;grid-template-columns:clamp(48px,6vw,96px) minmax(0,1fr);align-items:baseline;border-top:1px solid var(--ink);padding:clamp(20px,2.4vw,32px) 0}
.beliefs li:last-child{border-bottom:1px solid var(--ink)}
.beliefs .n{font-family:var(--mono);font-size:14px;color:var(--cobalt)}
.beliefs p{margin:0;font-size:clamp(26px,3.4vw,52px);line-height:1.08;letter-spacing:-0.035em;font-weight:500;color:var(--ink);max-width:22ch;text-wrap:balance}
#proof .cases{margin-top:clamp(40px,5vw,72px);display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(24px,2.6vw,40px)}
#proof .case{border-top:1px solid var(--ink);padding-top:20px;display:flex;flex-direction:column;gap:10px;min-width:0}
#proof .case-main{grid-column:span 2}
#proof .case-photo{width:100%;margin:0 0 8px;height:clamp(200px,22vw,320px);overflow:hidden;border-radius:4px;background:var(--line)}
#proof .case-main .case-photo{height:auto;aspect-ratio:1200/746;max-height:620px}
#proof .case-photo img{width:100%;height:100%;object-fit:cover;display:block}
#proof .stat{margin:0;font-size:clamp(44px,4.6vw,68px);line-height:.95;letter-spacing:-0.05em;color:var(--cobalt);font-weight:500}
#proof .case-main .stat{font-size:clamp(64px,7vw,104px)}
#proof .tag{margin:4px 0 0;font-family:var(--mono);font-size:13px;color:var(--meta)}
#proof .case h3{margin:0;font-size:clamp(20px,1.8vw,24px);line-height:1.15;letter-spacing:-0.025em}
#proof .case-main h3{font-size:clamp(24px,2.2vw,30px)}
#proof .case .out{margin:0;font-size:16px;line-height:1.5;color:var(--body);max-width:52ch}
@media (max-width:1000px){#proof .cases{grid-template-columns:repeat(2,minmax(0,1fr))}#proof .case-main{grid-column:1/-1}}
@media (max-width:640px){#proof .cases{grid-template-columns:1fr}}
#resolve + .story{margin-top:0}
/* Beliefs, Cam's layout (9 Nov): big title, two-column list of smaller beliefs */
#resolve .head h2{font-size:clamp(40px,6vw,92px);line-height:.98;letter-spacing:-0.045em;max-width:14ch}
.beliefs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:clamp(24px,4vw,64px)}
.beliefs li{grid-template-columns:44px minmax(0,1fr);padding:clamp(18px,2vw,24px) 0}
.beliefs li:nth-last-child(2){border-bottom:1px solid var(--ink)}
.beliefs p{font-size:clamp(19px,1.7vw,24px);line-height:1.25;letter-spacing:-0.02em;max-width:26ch}
@media (max-width:760px){.beliefs{grid-template-columns:1fr}.beliefs li:nth-last-child(2){border-bottom:0}}
.belief-note{margin-top:clamp(24px,3vw,36px);font-size:clamp(18px,1.5vw,21px);line-height:1.45;color:var(--body);max-width:52ch}
/* Case cards v2 (9 Nov): AI hero across the top, two equal cards below; outcome as a quiet proof line, no giant stat */
#proof .cases{grid-template-columns:repeat(2,minmax(0,1fr))}
#proof .case-main{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:clamp(24px,3vw,48px);align-items:end}
#proof .case-main .case-photo{margin:0;height:auto;aspect-ratio:1000/643;max-height:none}
#proof .case-copy{display:flex;flex-direction:column;gap:12px}
#proof .case-main h3{font-size:clamp(28px,3vw,42px);line-height:1.06;letter-spacing:-0.035em}
#proof .case .case-photo{height:auto;aspect-ratio:3/2}
#proof .case-main .case-photo{aspect-ratio:1000/643}
#proof .case h3{font-size:clamp(22px,2vw,28px);line-height:1.12;max-width:22ch}
#proof .proof-line{margin:6px 0 0;padding-top:12px;border-top:1px solid var(--rule);font-size:16px;line-height:1.45;color:var(--cobalt);font-weight:500;max-width:52ch}
@media (max-width:860px){#proof .case-main{grid-template-columns:1fr}#proof .cases{grid-template-columns:1fr}}
#proof .case.case-main h3{font-size:clamp(28px,3vw,42px);line-height:1.06;letter-spacing:-0.035em;max-width:18ch}
#proof .case:not(.case-main) .case-photo{aspect-ratio:16/10}